126 E. Wing St.
Arlington Heights, IL
Apriori, Inc. was founded to meet the need for effective
communications to help
prevent injuries and illnesses and improve work productivity, and promote active lifestyles.
Simply said: Apriori is all about access ...
Access to results. Access to information.
Access to knowledge.
Access to health.
Access to endurance.
Access to strength.
Access to power.
Access to speed.
The APRIORI mission is to identify and overcome obstructions and to help customers and clients access their goals in work, sports and health.
The opposite of access is obstruction. To reach your goals, you must identify obstructions and either avoid or take control of the obstructions.
A list of goals is not complete without a list of potential obstructions to those goals. A plan to outplay obstructions is written and pursued.
Collision is the worst form of obstruction. The forces in a collision often result in injuries. An object can stop you dead in your tracks. Avoidance is the best solution in traffic, but it is unavoidable in boxing.
Another level of obstruction is mechanical constraint. Things are in your way: traffic, awkward equipment, bad design. Constraint causes stress and strain -- physical and mental.
Another level of obstruction is failure. -- lack of strength, failure of a part in a machine or failure of a tissue in the human body or failure to rest resulting in exhaustion. The failure stops action and obstucts the goal.
Another level of obstruction is confusion. Information overload, noise and deception cause a failure of proper senses and proper information processing. The result is human error and failure to make the right decision and failuer to take the proper action.
Another level of obstruction is depletion. Lack of nutrients, lack of material, lack of resources to take the proper action. Lack of fuel for a human being can negatively affect information processing or can cause muscular weakness. Lack of fuel for a machine or lack of electric power for a computer will stop all action.
HAVE A PLAN:
The Human Factor
By having a plan and a strategy, individuals attain goals. If the goal is not met, a strategy that is documented is more easily re-designed for success the next time around. The most unique characteristic of being human is the ability to use intelligence and design to produce results.
Exercise-Reports.com is about understanding the human body and its physiology as it relates to work and sports performance.
Optimal performance, safety (injury prevention) and wellness (disease prevention) are the main objectives of Exercise-Reports.com.
There are free information sections on exercise physiology topics and private (subscription) areas for online journals of performance goals, milestones and other
Digital-lifestyle.com is about understanding and applying the human interface with technology to improve human performance and reduce human errors. The science of applying other sciences (physiology, psychology, engineering) to design and performance issues of the human interface with technological devices is known as Ergonomics or Human Factors.
A technological device (which can be software and/or hardware) should give you control, not take control away from you. Control that gives you access to your goal.
Here are some signs that a technological device is taking control of your life at your expense:
Tasks take much longer than they are estimated to take.
The information you read from the device is much more than you requested, which increases the risk of human error.
The information response from the device or the device function is not relevant to what you requested.
The information from the device allows intrusions from
The device is not secure, which causes device failure or permits gathering of your private information to a remote hostile
device or human.
The device can cause injury from overuse or unsafe postures or force impacts.
Clients and customers of Apriori, Inc. are highly
goal-oriented and highly interested in active,
efficient and productive work and lifestyles. Business
clients of Apriori, Inc. are also highly motivated to
provide excellence in customer service.Apriori,
Inc. also strives to promote education and career
information for young students as well as prospective
career-minded fitness professionals.
1985 to Present
Apriori, Inc. was founded to bring communications and control to the body in health, work, fitness and sports. The
word a priori is defined as knowledge of
something to be true without any prior experience.
Knowledge from 'what comes before.' Skills at work and in sports are best refined when there is an understanding of physiology and the relationship of forces and informational processing of the human body in the environment. Human interface understanding is fundamental to effective and safe communications between people and between people and equipment or machines in their environment. Skills and their relationship to the structure and function of the body, senses and mind become automatic or are re-discovered for optimal performance, safety and wellness.
The precursor to Apriori, Inc. began in 1985 when Mark
D. Bostrom, a paramedic turned exercise physiologist,
joined a medical practice of four orthopedic surgeons
to lead a project to help the physicians meet the needs of patients and citizens of involved in sportst, to understand and inform the exercising population, and to undertand trends of medical demand on an orthopedic medical practice by individuals of all age groups. The aerobics and fitness movement of the eighties was
gaining momentum and maturing to emphasize technique and prevention of injuries. The physician practice was
seeking to diversify to a more complete circle of
services -- including physical therapy and health education -- in addition to traditional surgical and medical procedures.
In 1986, Mark
D. Bostrom developed a Back School which provided
physical training for individuals who suffered back
injuries. The Back School was modeled after the
successful training that San Francisco 49er
Quarterback Joe Montana received preceding and
following his back surgery. In 1988 the Back School
methods were combined with physical therapy treatments
and services. Preventive programs were offered to
industrial, labor-intensive companies where employees moved a lot of light to heavy weight objects.
Era of New Publishing Tools Available ...
In January 1986, Apple
Computer hallmarked a new era in publishing with the
introduction of computers with desktop publishing capability -- basically typesetting equipment
that changed the world of publishing.
Apriori, Inc. was incorporated in 1987 (incorporated May, 1987).
In 1987, Mark converted the sports medicine service
into a full-fledged fitness information and publishing
service -- providing newsletters and patient
instruction forms for physicians, hospitals and
fitness centers while still providing Personal Fitness
Consulting for exercising consumers and athletes. Apriori, Inc.
proactive approach to work and sports performance,
using the disciplines of biomechanics, ergonomics and
exercise physiology. Since a picture is worth a
thousand words and new inexpensive graphics technology
became available, the publishing services effectively
used graphics and typesetting to get the point
across. Among other works, Apriori, Inc. published
Steroid Warning Booklets to high school coaches,
students and parents. Over the next decade, several
informative booklets, newsletters and fliers were
published. Topics included Shoulder Injuries, Knee
Surgery, Hip Surgery, Sports Medicine Information,
Mall Walkers Newsletters, In-House Hospital
Newsletters, and a Hospital MRI Quick Reference for
physicians. Hypertext publishing was an anticipated
technology, ready to accept a world-wide-web browser
that would be invented a few years later.
In 1988 health information was reaching the news daily
and brought the need to track conflicting health
information. Work began toward a useful group of
databases to file volumes of health, fitness and
sports medicine information. Apriori, Inc. also
expanded Personal Fitness Consulting to include
Personal Technology Consulting. In 1989, with the
information age gaining speed, Apriori, Inc. began to
expand the use of microcomputers and became a member
of Apple Computer's Solutions Provider Program.
The introduction of computers was supposed to lead to
the paperless office and reduce workload -- freeing up
time for leisure. Actually more paper was printed, and
people did more work in the same amount of time.
Experts argued that productivity did not improve
because people spent more time learning the technology
that was supposed to help them save time. Apriori,
Inc. expanded to offer solutions to the technology
dilemma. By providing user support and training,
customers were able to focus on their profession while
learning on the fly. Concurrently, computer hardware
and software companies designed their products to
minimize non-productive technical work by users.
Apriori, Inc. was instrumental in helping clients
understand what was needed in an information interface
and how to promote human factors regarding the use of
computers. By 1990 health problems associated with
using a computer became headlines when wrist, neck and
back injuries were reported as epidemic. Newspaper and
data entry employees commonly claimed disability from
pain in their wrists. Computer companies scrambled to
design new keyboards and provide information about
normal workload and how physical fitness and common
sense are important for avoiding repetitive stress
injuries. Apriori, Inc. continued to strive for the
fitness, human factors and productivity connection by
providing information to consumers, vendors and
In 1992, Apriori, Inc. expanded to offer fitness
center management support and information design --
including databases to provide customer service
information, personal trainer expert knowledge &
support, a muscle & joint anatomy database and
exercise equipment maintenance information. Also in
1992, Apple computer began to show a steady decline in
corporate business influence. By April 1992, Microsoft introduced an improved version of Windows (3.11) to
begin encroaching on the Apple Macintosh reputation as
a superior Graphic User Interface/Operating System. In
August 1992, Apriori, Inc. began a serious effort to
support both platforms -- Macintosh and Windows -- so
that communications and publishing would not be
limited. The effort to attain an understanding of both
platforms would soon become profitable for Apriori,
In 1993 and 1994 Apriori, Inc. became heavily
committed to network support, publishing, and
technical support at the Citibank Center in Chicago. Apriori, Inc. accepted a large work
order to help Citibank combine their Macintosh and
Windows PC's over Local and Wide Area Networks.
Services provided included: remote dial-in,
telecommuter's home office setup, modem installation,
router maintenance, notebook computer setup and
training, desktop support and training, and E-Mail
From 1995 to 1997 while Windows 95 became widely
successful as a graphical user interface, the focus of
Apriori, Inc. shifted to apply the network, graphics
and computer technologies to the fitness industry. The
occupation of Personal Trainer started to
become a household word and its mention was no longer
exclusively associated with celebrities and
professional athletes. Over 15
wellness centers or fitness
centers have risen in the northwest suburbs of Chicago, each
boasting of floor space in the area of 60,000 square
feet or more. Long-time, existing fitness centers are
changing their marketing and services to include
wellness and health promotion (if they didn't already
provide services). Older populations are also becoming
a significant part of the fitness market, compared to
the traditional singles-meeting-singles market. Health
promotion, fitness, and wellness are becoming big
business, especially as hospitals seek ways to cut
medical cost and consumers seek to avoid getting sick
or injured. Apriori, Inc. is poised to succeed as
health promotion and information age industries
the blue web site, was created on August 17, 1998 to
enhance human performance information available on the
Internet. Aprioriathletics.com continues to serve
information related to personal technology, fitness
and health promotion. The a priori influence on
web site design is available for physician offices,
health clubs, hospital wellness centers, company
wellness centers, dental offices and other
the red web site, was created on June 19, 1999 as a
local community directory for Arlington Heights,
Illinois, a suburb 26 miles northwest of Chicago.
Arlingtoncards.com is designed for people who live,
work and play in Arlington Heights who can benefit
from local and global internet information from a
single organized web site. Over
90 categories of
information are presented in a table of contents form for viewer
convenience. The site also has a bookstore and has
Amazon products placed in context-related topic areas.
Banner adverstising is also available for local
Consumer fitness sites are being developed to meet the
mission of Aprioriathletics.com.
Several domain names are being registered to help with
image and control of information delivery. The Arlingtoncardinal.net news site was upgraded (in beta) to include breaking
news in Arlington Heights. Most stories are published
within two hours of incidents.
Arlingtoncards.com has continuously flourished. Individual visitors are
increasing by almost 1000 visitors per month. Exercise-Reports.com introduced in beta during first quarter of 2005.
increasing number of websites and use of video publishing with YouTube. Arlington Heights news and sports columns added to Arlingtoncards.com. Continuous work on Exercise-Reports.com.
Exercise log, notes and information on Exercise-Reports.com.
One of the AA-ER.com web sites. See more at AA-ER.com.
a pri•or•i 1. reasoning from cause to effect 2. knowledge existing in the mind independent of experience.
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